1st Annual Appetizer Cook Off! 3/8/25

Bring your best plate of your favorite homemade appetizer on Saturday March 8th starting at 2pm! This event will feature 10-12 different homemade appetizers. Customers pay $5 to sample every variety of appetizer in the contest. Each customer gets 1 vote for best appetizer. 100% payout winner takes all the cash along with a $25 Max’s on the Lake gift card

St. Patricks Day Party - 3/15/25

St. Patricks Day lands on a Monday so we are celebrating on Saturday March 15th. This will include corned beef and cabbage to be on speical from 4pm -9pm. Drink specials include Guinness, Jameson, Jameson Orange, Proper Irish Apple. We will have a live DJ on site inside the bar from 9pm-11pm

Wine Dinner - 3/19/25

ne Dinner 3/19/25Our signature wine dinner makes its 2025 appearance on Wednesday March 19th at 6:00pm. This features 4 wine samples. 2 reds and 2 whites. Cabernet Sauvignon, Pinot Noir, Sauvignon Blanc, and Prosecco. There are also 4 courses of food with this event. Appetizer, salad, entree, and dessert. Cost is $35 if signed up in advance. $40 for day of walk in’s. Call the bar line to sign up at 715-967-2337 or stop in at Max’s to sign up in person. CHEERS!

4th Annual Minnow Races 3/22/25

Our family friendly event is back again for its fourth year. Bring your fastest minnow or buy one for $1. The entry to the minnow race is $5. Contestants are in a head to head, rain gutter race track. Fastest minnow down the 20 foot race track wins. Double elimination. 100% payout. Payouts are for 1st, 2nd, and 3rd

3rd Annual Soup Cook Off! 4/12/25

Bring your best crock pot of homemade soup on Saturday February 22nd starting at 2pm! This event will feature 10-12 different homemade soups. Customers pay $5 to sample every variety of chili in the contest. Each customer gets 1 vote for best soup. 100% payout winner takes all the cash along with a $25 Max’s on the Lake gift card

Thursday Night Bingo!

Every Thursday night at 6pm we run 5 rounds of Bingo! $5 per card for all five games. 100% payout. Prizes for the first five games include $10 cash, gift cards, and drink tickets. The fifth round in blackout where you need to cross off every number on the card. If you card hits blackout you win all the money collected from the $5 per card. The sixth round is a progressive round. This again is $5 per card. A set number of balls are called. If you blackout your card within the set number of balls called, you win the progressive jackpot. If no one calls bingo within the set number of balls called the progressive jackpot for the following week goes up. The next person to call bingo after no one wins the progressive jackpot, wins $100 cash

Kentucky Derby Party - 5/3/25

Our annual event is back for a run for the roses! We will be offering charcoal chicken dinner, mint juleps, rare bourbon selection, and horse betting. This event is also a fundraiser event for the New Auburn Park. Fundraising events include a meat raffle, popcorn sales, bourbon sales, and donations from area businesses and customers. This is a tent event outside in our parking where we will have a DJ for before and after the horse race at 5:30pm

5th Annual - Winter Party Ice Fishing Contest 1/31/26

Come join us for our 5th Annual Ice Fishing Contest : Winter Party sponsored by Larson Realty. Saturday January 31st 2026

What - 7am - 4pm ice fishing contest. $25 angler entry. 100% cash payout. 5 fish categories. Walleye, Perch, Bluegill, Northern, Bass. Heated tent in parking lot complete with live band playing for 3 hours. Raffle prizes benefiting local non-profit organizations.

Where - Lower Long Lake - Max’s on the Lake - 28240 WI-40 New Auburn WI 54757

When - Saturday January 31st 2026

Raffle - TBD